IdeaWorks Blog
Hello and welcome to the IdeaWorks Blog!
Educating our customers about their brand and supporting materials is an important part of what we do. We want to make sure that you have the tools you need to build an effective brand and to protect the time and money that you invest in it. We hope these articles give you the insight and tools you need to get the process started and/or grow your marketing efforts.
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The Value of a Logo
In order to build a successful brand image, the foundation of which is a company’s logo, it is important to first understand what a logo is and what makes it necessary and valuable to your business.
Logo File Types 101
There are two different types of files when it comes to graphic design. One is called a bitmap (also known as a “raster” image). The other is called a vector file…
Trademarks, Copyrights and Patents
Our clients often ask about trademarks, copyrights and sometimes, patents. Unfortunately, too many people look into this after naming their company and commissioning their logo…
Creating a Successful Marketing Piece
Whether you are designing it yourself, or working with a professional, there are two important considerations before you begin.
The Basic Rules of Layout
Have you ever noticed that almost every ad you see follows a similar format? Lets explain the method behind the madness..
The Meaning of Color
Did you know that COLOR is a critical element in your design and it can trigger different types of emotions? For our message and designs to get through to our target audience we must implement the correct colors…
DPI, PPI, LPI — What’s the Difference?
In graphics terminology, image resolution is generally stated as DPI, PPI or LPI. Although each of the terms refers to the smallest element of an image, they don’t mean the same thing…
Understanding Paper Weights
The paper you select for your project is just as important as what’s on it…