BLOG POSTS
The Value of a Logo
In order to build a successful brand image, the foundation of which is a company’s logo, it is important to first understand what a logo is and what makes it necessary and valuable to your business. A logo is a unique graphical depiction of your…
Creating a Successful Marketing Piece
Whether you are designing it yourself, or working with a professional, there are two important considerations before you begin. Identify your goals. What are you trying to accomplish? Focus on one goal that we can build the piece…
How to Hire a Designer
The Do’s & Don’ts of hiring and working with a graphic designer: DO NOT shop based on price. There are a lot of really good graphic designers out there and a lot of really bad ones. You will find both at every price level. DO shop based on…
It’s Not About You
It really isn’t. It’s about your audience. Your marketing materials have to convince someone to work with you, or minimally, to learn more. Unless you are able to connect with your audience from the get-go and explain how you can fulfill THEIR…
Logo File Types 101
There are two different types of files when it comes to graphic design. One is called a bitmap (also known as a “raster” image). The other is called a vector file. Each has its own place in graphic design, depending on the work being done. BITMAP…
Trademarks, Copyrights and Patents
Our clients often ask about trademarks, copyrights and sometimes, patents. Unfortunately, too many people look into this after naming their company and commissioning their logo, so we’re on a mission to educate small business owners…
The Meaning of Color
What are some factors you consider when designing, creating ads or building marketing material for your business? Did you know that COLOR is a critical element in your design and it can trigger different types of emotions? For our message and…
Understanding Paper Weights
Designers take great care in selecting the fonts, words, colors and images for a project. Nothing is done without purpose because we know that the choices we make for your project make the difference between a job done and a job done well….
The Basic Rules of Layout
We often get clients who ask us to rearrange the elements of their ad for various reasons. The two most common reasons are: They want their logo to be the first thing their reader sees. They want something that looks different from what…
DPI, PPI OR LPI — What’s the Difference?
(Adapted from the Adobe FAQ Community Forum) In graphics terminology, image resolution is generally stated in one of three ways: as dots per inch (dpi) for imaging device output, pixels per inch (ppi) for actual image…