The Meaning of Color

THE MEANING OF COLOR What are some factors you consider when designing, creating ads or building marketing material for your business? Did you know that COLOR is a critical element in your design and it can trigger different types of emotions? For our message and...

Understanding Paper Weights

UNDERSTANDING PAPER WEIGHTS Designers take great care in selecting the fonts, words, colors and images for a project. Nothing is done without purpose because we know that the choices we make for your project make the difference between a job done and a job done well....

The Basic Rules of Layout

THE BASIC RULES OF LAYOUT We often get clients who ask us to rearrange the elements of their ad for various reasons. The two most common reasons are: They want their logo to be the first thing their reader sees. They want something that looks different from what...

DPI, PPI OR LPI — What’s the Difference?

DPI, PPI OR LPI — WHAT’S THE DIFFERENCE? (Adapted from the Adobe FAQ Community Forum) In graphics terminology, image resolution is generally stated in one of three ways: as dots per inch (dpi) for imaging device output, pixels per inch (ppi) for actual image...