by admin | Oct 8, 2016 | Blog Posts
THE MEANING OF COLOR What are some factors you consider when designing, creating ads or building marketing material for your business? Did you know that COLOR is a critical element in your design and it can trigger different types of emotions? For our message and...
by admin | Oct 8, 2016 | Blog Posts
UNDERSTANDING PAPER WEIGHTS Designers take great care in selecting the fonts, words, colors and images for a project. Nothing is done without purpose because we know that the choices we make for your project make the difference between a job done and a job done well....
by admin | Oct 8, 2016 | Blog Posts
THE BASIC RULES OF LAYOUT We often get clients who ask us to rearrange the elements of their ad for various reasons. The two most common reasons are: They want their logo to be the first thing their reader sees. They want something that looks different from what...
by admin | Oct 8, 2016 | Blog Posts
DPI, PPI OR LPI — WHAT’S THE DIFFERENCE? (Adapted from the Adobe FAQ Community Forum) In graphics terminology, image resolution is generally stated in one of three ways: as dots per inch (dpi) for imaging device output, pixels per inch (ppi) for actual image...
