by admin | Oct 8, 2016 | Blog Posts
THE VALUE OF A LOGO In order to build a successful brand image, the foundation of which is a company’s logo, it is important to first understand what a logo is and what makes it necessary and valuable to your business. A logo is a unique graphical depiction of your...
by admin | Oct 8, 2016 | Blog Posts
CREATING A SUCCESSFUL MARKETING PIECE Whether you are designing it yourself, or working with a professional, there are two important considerations before you begin. Identify your goals. What are you trying to accomplish? Focus on one goal that we can build the piece...
by admin | Oct 8, 2016 | Blog Posts
HOW TO HIRE A DESIGNER The Do’s & Don’ts of hiring and working with a graphic designer: DO NOT shop based on price. There are a lot of really good graphic designers out there and a lot of really bad ones. You will find both at every price level. DO shop based on...
by admin | Oct 8, 2016 | Blog Posts
IT’S NOT ABOUT YOU It really isn’t. It’s about your audience. Your marketing materials have to convince someone to work with you, or minimally, to learn more. Unless you are able to connect with your audience from the get-go and explain how you can fulfill THEIR...
by admin | Oct 8, 2016 | Blog Posts
LOGO FILE TYPES 101 There are two different types of files when it comes to graphic design. One is called a bitmap (also known as a “raster” image). The other is called a vector file. Each has its own place in graphic design, depending on the work being done. BITMAP...
by admin | Oct 8, 2016 | Blog Posts
TRADEMARKS, COPYRIGHTS AND PATENTS Our clients often ask about trademarks, copyrights and sometimes, patents. Unfortunately, too many people look into this after naming their company and commissioning their logo, so we’re on a mission to educate small business...
