BLOG POSTS

The Basic Rules of Layout

We often get clients who ask us to rearrange the elements of their ad for various reasons. The two most common reasons are: They want their logo to be the first thing their reader sees. They want something that looks different from what…

DPI, PPI OR LPI — What’s the DiffErence?

(Adapted from the Adobe FAQ Community Forum) In graphics terminology, image resolution is generally stated in one of three ways: as dots per inch (dpi) for imaging device output, pixels per inch (ppi) for actual image…